Marketing Resources
Explain how shop4support came to be, using the information below.
Case studies
The following are examples of case studies that you can use in your marketing communications to promote your shop4support e-Marketplace. Each is targeted at a different key audience.
Individuals
Providers
Your council or community organisation
Broker/ provider
Bringing communities together
A number of personal budget users in Harrow had expressed an interest in playing football regularly, however there were very few local organisations who could cater for this activity.
By aggregating the demand, shop4support and Harrow Council were able to approach a local football centre, who were under-utilised during the day, to develop a programme of activity which could be booked through Harrow's shop4support e-Marketplace.
The council were also able to draw on their good relationship with the Metropolitan Police, who supported the initiative by providing equipment and two officers (with FA coaching credentials) have volunteered to assist.
The initiative is promoted through shop4support, and a number of non-council funded individuals have joined. This means that the initiative will be both sustainable and fully integrated within the wider community.
